On this one-day SEO course you’ll learn the fundamentals of search engine optimisation and how to create web content that satisfies users, ranks highly on search engines and increases your traffic.

This training course provides an excellent introduction to SEO for beginners and those looking to update their knowledge. You’ll cover all of the basic skills and techniques needed, including on-site and off-site optimisation.

Our live and interactive SEO courses are currently delivered online, either as our scheduled public sessions, or privately for any organisation in the UK or globally.

Want to know more? Read on for more detail on our course agendas or contact us for more information using the form below.

Course overview

Who should attend:

Our Standard course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.

What you’ll learn:

• How Google evaluates websites, including key ranking factors
• The fundamentals of content production, including how to research and plan high-quality content
• Key on-page optimisation techniques, including site structure, internal linking and keyword optimisation
• Considerations for link earning and practical link building techniques
• Key elements of technical SEO, including site structure, crawling and indexation and page speed
• Considerations for link earning and link building techniques

Course Agenda

Introduction to SEO

• What is SEO and why it's important
• The Google SERPs
• Ranking factors
• Introducing the three pillars of SEO

Content Creation for SEO

• How does Google evaluate content?
• Introduction to EAT
• Keyword research
• Basic principles of content development
• Landscape and competitor analysis
• Keyword optimisation

Technical SEO Fundamentals

• Site structure
• Crawling and indexing
• Handling duplication
• Handling crawl errors
• Page speed
• Mobile usability test

Site Authority and Links

• Backlinks and why they're important
• Internal links
• How to approach link building
• Link earning strategies
• Link building resources

Tools for SEO

• Introduction to Google Search Console